Client
Hockey Manager
Services
Brand Sprint
Strategy
Visual Identity & logo
Branding
Webdesign
Content creation
Credits
Web development: Redesign
Hockey Manager is a free online game that lets you create and manage one or more virtual hockey teams based on the National Hockey League championship. The game offers a user-friendly platform with simple rules. Its goal is to bring together a community of hockey fans to share a common passion and have fun. Discover the Hockey Manager platform.
Challenge
Review the positioning of the brand and create a new visual identity in accordance with this positioning. Adapt communication tools to the new branding, in particular the online platform. Create content for social networks.
Solution
A graphic universe composed of a gradient of blues: from light blue to electric blue passing through a very dark blue, reminiscent of the universe of ice and cold. This palette is accompanied by bright colors that bring a touch of freshness to the design and reinforce the very digital aspect of this visual identity. A 3D logo comprising several layers and gradients, combined with neon effects, games of transparency and typography. All this creating a universe intended for gamers and especially for hockey fans of course.
Nous sommes très satisfaits de la collaboration avec Serendipity Agency. Depuis que le projet a été dévoilé, nous avons eu de nombreuses remarques positives de nos utilisateurs. Le travail d'Orlane a rapidement eu un impact sur la perception de notre marque par le public et les résultats ne se sont pas fait attendre. Elle a su identifier nos besoins et y a parfaitement répondu avec des solutions adaptées.
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